The idea was to create a shirt in denim that you could wear everyday in a modern office: an update of the usual blue pattern that is fine under a blazer or tweed or suede jacket.
The result? It is a button-down collar shirt of the same sort of colour as the classic office one, but made more casual by the subtle indigo yarn and the slightly faded effect that only the time and the wash can create on seams and edges. This means that each shirt, if made to measure, will become different over time because the denim will gradually acquire a particular look that will render it unique.

Currently, the collaboration proposes two options: to acquire a ready-to-wear shirt in 4 different sizes ( aspect similar to the Friday Polo from Permanent Style ) ‘cut’ for the occasion by Neapolitan designer Luca Avitabile or otherwise “made to measure” by each client’s personal tailor using the splendid denim cotton twill provided by Albiate 1830.

An exclusive product that reflects the soul and talent of all the people involved is on sale only on Permanent Style.